Selling Points Design - Restaruant Marketing Strategy
 
 
Natalee Thai
Main Menu

Natalee Thai has been serving up great Thai food from it's two west LA locations for over 10 years. We were asked to create a new main menu that expresses both the unique character of their restaurant interiors and the unique Natalee cuisine.  

Generously sized food shots by Ed Ouellette Studios appear to float above a deep blue water background and the finished menus are bound together with a bamboo chopstick.

On the first day of the roll-out I witnessed a patron shove a menu down the back of his pants and walk out. I took this as an auspicious sign, and a suggestion that we need take-out menus immediately!